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Karen Lewis

DIGITAL & GROWTH MARKETING EXPERT

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GROWTH MARKETING
DIGITAL TRANSFORMATION 
DIGITAL MARKETING 
ECOMMERCE

Leading Growth, Digital Marketing, Ecommerce & Digital Transformation.

A passionate thought leader advocating positive customer centric digital experiences resulting in strong return on investment and growth of brands. 

A digital industry board member, public speaker, mentor and champion for women in digital.

LATEST BLOG POSTS

EXECUTIVE SUMMARY

 

I am an authentic data driven digital thought leader, public speaker and mentor who is a SME in SEO, Ecommerce, Digital Strategy, Growth Marketing, Digital Marketing, Lifecycle Marketing, Marketing Automation, Customer and User Experience (CX/UX) and ROI delivery.

 

A digital native with a strong background in web experience and SEO who has worked in the digital industry for over 18 years and  represented the industry at board level as Vice Chair of D+T Collective (formally AIMIA – Part of ADMA). With agency-side and client-side experience I have worked across several verticals including Health & Disability, Ecommerce, Retail, Financial Services, and Travel.

 

With experience delivering B2B and B2C campaigns for Digital Adoption, Onboarding, Engagement, Relationship, Acquisition & Retention campaigns.

 

An advocate for female leaders while being actively involved with associations such as Women in Digital as a mentor and judge for the “Women in Digital” Awards

Personal websites created 

www.agent-digital.com - Personal online resume and portfolio

www.champagneandcandles.com - Ecommerce website for homemade luxury scented candles

www.wanderlustvibetribe.com - Shopify ecommerce website for discounted boho female fashion

KEY ACHIEVEMENTS 
 

  • ADVISOR TO THE AUSTRALIAN GOVERNMENT ADVISING ON HOW TO BECOME A DIGITAL ECONOMY

  • NOMINATED WOMEN IN DIGITAL LEADER OF THE YEAR (2019) 

  • BUILT DIGITAL CAPABILITY IN HOUSE (GREW TEAM FROM 2 TO 8 IN 7 MONTHS) AND REMOVED RELIANCE ON EXTERNAL AGENCY REDUCED DIGITAL ADVERTSING SPEND BY $200k A YEAR WHILE GROWING REVENUE FROM ORGANIC CHANNELS TO $500k PER QUARTER

  • SUCCESSFULLY LED AND DELIVERED DIGITAL TRANSFORMATION PROJECTS FOR MAJOR FINANCIAL SERVICES COMPANY. NEW WEBSITE AWARDED “BEST UX IN LIFE INSURANCE” AWARD

  • FOSTERED AND DEVELOPED INNOVATION PROGRAMS IN MULTIPLE ROLES AS WELL AS GROWING UX/CX CAPABILITY AND HCD

  • GREW SEO AND ANALYTICS COMMERCIAL OFFERING INCREASING BILLINGS TO $800k IN SIX MONTHS

  • 2020 JUDGE FOR CANVA DIGITAL MARKETER OF THE YEAR FOR THE WOMEN IN DIGITAL AWARDS