Karen Lewis
DIGITAL & GROWTH MARKETING EXPERT
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GROWTH MARKETING
DIGITAL TRANSFORMATION
DIGITAL MARKETING
ECOMMERCE
Leading Growth, Digital Marketing, Ecommerce & Digital Transformation.
A passionate thought leader advocating positive customer centric digital experiences resulting in strong return on investment and growth of brands.
A digital industry board member, public speaker, mentor and champion for women in digital.
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EXECUTIVE SUMMARY
I am an authentic data driven digital thought leader, public speaker and mentor who is a SME in SEO, Ecommerce, Digital Strategy, Growth Marketing, Digital Marketing, Lifecycle Marketing, Marketing Automation, Customer and User Experience (CX/UX) and ROI delivery.
A digital native with a strong background in web experience and SEO who has worked in the digital industry for over 18 years and represented the industry at board level as Vice Chair of D+T Collective (formally AIMIA – Part of ADMA). With agency-side and client-side experience I have worked across several verticals including Health & Disability, Ecommerce, Retail, Financial Services, and Travel.
With experience delivering B2B and B2C campaigns for Digital Adoption, Onboarding, Engagement, Relationship, Acquisition & Retention campaigns.
An advocate for female leaders while being actively involved with associations such as Women in Digital as a mentor and judge for the “Women in Digital” Awards
Personal websites created
www.agent-digital.com - Personal online resume and portfolio
www.champagneandcandles.com - Ecommerce website for homemade luxury scented candles
www.wanderlustvibetribe.com - Shopify ecommerce website for discounted boho female fashion
KEY ACHIEVEMENTS
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ADVISOR TO THE AUSTRALIAN GOVERNMENT ADVISING ON HOW TO BECOME A DIGITAL ECONOMY
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NOMINATED WOMEN IN DIGITAL LEADER OF THE YEAR (2019)
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BUILT DIGITAL CAPABILITY IN HOUSE (GREW TEAM FROM 2 TO 8 IN 7 MONTHS) AND REMOVED RELIANCE ON EXTERNAL AGENCY REDUCED DIGITAL ADVERTSING SPEND BY $200k A YEAR WHILE GROWING REVENUE FROM ORGANIC CHANNELS TO $500k PER QUARTER
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SUCCESSFULLY LED AND DELIVERED DIGITAL TRANSFORMATION PROJECTS FOR MAJOR FINANCIAL SERVICES COMPANY. NEW WEBSITE AWARDED “BEST UX IN LIFE INSURANCE” AWARD
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FOSTERED AND DEVELOPED INNOVATION PROGRAMS IN MULTIPLE ROLES AS WELL AS GROWING UX/CX CAPABILITY AND HCD
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GREW SEO AND ANALYTICS COMMERCIAL OFFERING INCREASING BILLINGS TO $800k IN SIX MONTHS
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2020 JUDGE FOR CANVA DIGITAL MARKETER OF THE YEAR FOR THE WOMEN IN DIGITAL AWARDS