Attribution Modeling - How Attainable is it?
In today's digital world, marketing has become more complex than ever before. With the rise of multi-channel and omnichannel marketing...
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Karen Lewis
- Nov 3, 2022
- 1 min
Taking on Brisbane
Karen Lewis profile on LinkedIn In the words of the famous and profound philosopher Miley Cyrus; "Once upon a time it was...
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Karen Lewis
- Feb 9, 2021
- 6 min
SEO best practice for a headless CMS
What is a headless CMS ? Headless CMS might be a term you have heard from your web development team, your CMS refers to your Content...
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Karen Lewis
- Feb 2, 2021
- 2 min
Clubhouse - the new social media app on the block
What is Clubhouse? So you may have heard there is a new kid on the block when it comes to social media platforms; Clubhouse. There are...
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Karen Lewis
- Jan 23, 2021
- 5 min
Google threatens to remove its search service from Australia
In extensive news coverage, well at least here in Australia, it appears Google and the Australian government continue to square off...
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Karen Lewis
- Jan 21, 2021
- 4 min
Choosing the right Digital Tool Kit
Which Digital tools should you invest in is always a quandary. I have been in Digital for over 17 years and during that time I have seen...
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Karen Lewis
- Dec 14, 2020
- 2 min
10 Green bottles - the rise of ethical shopping
The rise of conscientious consumerism is evident with shoppers actively willing to pay more for goods that are ethically sourced from...
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Karen Lewis
- Oct 5, 2020
- 3 min
Market Orientation - Do organisations really want to know what customer think/want?
Recently I did something I have been very bad at in my career, I invested in myself. I signed up for the Marketing Week Mini MBA with the...
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Karen Lewis
- Aug 11, 2020
- 1 min
2020 Women in Digital Awards
I am beyond thrilled and excited to be judging the Canva Digital Marketer of the Year category for the 2020 Women in Digital Awards!...
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Karen Lewis
- May 12, 2020
- 3 min
The cookie apocalypse is coming...and nobody is talking about it. What is your brands plan?
From 2022 (yes, only two years away) third party cookies will no longer be allowed in Google's Chrome browser which could render up to...
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Karen Lewis
- Apr 24, 2020
- 10 min
We went on holiday and the world changed. COVID-19 and the Digital Evolution
Earlier this year we were taking an epic tour around the USA for the husband's 40th, something we had been planning for nearly 11 months....
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Karen Lewis
- Apr 1, 2019
- 3 min
Women In Leadership | An Interview with Karen Lewis
An advocate for women, a passionate leader and an expert in Digital, we caught up with Karen Lewis about all she has overcome to reach...
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Karen Lewis
- May 4, 2018
- 3 min
Remaking Retail; A wrap up
Recently I attended the Digiday Hot Topics event from Digital + Technology Collective. I have to say there was some excellent speakers...
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Karen Lewis
- Nov 18, 2014
- 4 min
Google update: Penguin 3.0 demystified
In October, Google have released a refresh to its infamous Penguin update. To those unfamiliar with Penguin this relates to a Google’s...
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Karen Lewis
- Jul 28, 2011
- 2 min
Everybody loves an Infographic – Infographics in SEO
Anyone who spotted the Periodic Table of SEO Ranking Factors as featured on SearchEngineLand.com will know this quirky little...
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Karen Lewis
- Jun 30, 2011
- 2 min
Track your Social Signals in Google Analytics and Webmaster tools
Its been a busy couple of weeks for Google, with the launch of their +1 and Google+ set to rival Facebook they are proving to have their...
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Karen Lewis
- Jun 21, 2011
- 2 min
PageRank – what does it mean for linking strategies?
For many search marketers PageRank is an important factor both on their own website and those they approach for backlinks – and rightly...
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Karen Lewis
- Mar 11, 2011
- 1 min
Advice for those who have lost rankings in the recent Google The Farmer/Panda Update
Google have written a new algorithm to combat content farms and to help eliminate these from the search engine results pages. The aim of...
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Karen Lewis
- Feb 28, 2011
- 1 min
Latest Google algorithm change (Farmer Update) in US could mean a clamp down on content farms
Google has finally taken a step towards weeding out content farms from search results. These sites have been a bain for many a user over...
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