From 2022 (yes, only two years away) third party cookies will no longer be allowed in Google's Chrome browser which could render up to 85% of current digital marketing useless. Tracking codes have already been blocked in Apple's browser Safari and Mozilla's Firefox. Anything seen as third-party (measurement, analytics, re-targeting, site optimsations and more) will be affected. This major shift moving away from collecting cookies to a more authenticated identification model w