For many search marketers PageRank is an important factor both on their own website and those they approach for backlinks – and rightly so, PageRank needs to be a key consideration when devising an effective strategy. The PageRank is a numerical value assigned by Google that represents the importance of that page on the web. A higher PageRank can be achieved by another relevant and highly PageRanked website linking to your site. This will act as a “vote” for your site from th