In extensive news coverage, well at least here in Australia, it appears Google and the Australian government continue to square off against each other. Google has threatened to remove search services from Australia if the Australian government are successful in their desire to pass a law that will force the company to pay to link to news websites it lists in its search results. Google's main concern with the governments proposal is that it would require payments simply for li

From 2022 (yes, only two years away) third party cookies will no longer be allowed in Google's Chrome browser which could render up to 85% of current digital marketing useless. Tracking codes have already been blocked in Apple's browser Safari and Mozilla's Firefox. Anything seen as third-party (measurement, analytics, re-targeting, site optimsations and more) will be affected. This major shift moving away from collecting cookies to a more authenticated identification model w