DIGITAL PROJECTS
A snapshot of some of the Digital Transformation, Digital Marketing and Ecommerce projects I have worked on in the last 5 years and the results.
Enterprise Digital Transformation
Life Insurance company
Digital transformation project started with customer research and customer journey mapping which led to the redevelopment of the brands website with personaliation and AI/Machine Learning based on personas.
Website was replatformed with new product redevelopment and extensive UX with a strong content and social strategy to enhance financial literacy and brand engagement.
RESULTS
Site won Best UX in Life Insurance award
Successful site migration to SiteCore 8, project delivery using Agile, a first for the organisation
Traffic increased by 80% increasing mobile engagement by 200%, community growth increased Facebook x10 - Twitter x6 - LinkedIn x2
Marketing Automation facilitation leading to smarter messaging and efficiency on advertising spend.
Enterprise Self Service Transformation
Life Insurance Company
Digital transformation project developed from insights from the call centre regarding customers request for self service capability.
Online portal created with single view of customer across multiple brands with single sign on capability.
RESULTS
30% operational cost reduction from the call centre
Adoption rate or portal increase 70% MoM
Increase in NPS score
Approval and funding for phase 3
Successful implementation of identity management system across three insurance brands in one portal for single view of customer.
Marketing Automation Project
Professional Services Company
Assessment of business requirements leading to tender process for a Marketing Automation platform.
Technical onboarding and upskilling of teams to enable success of project.
Full customer journey mapped to ensure opportunities for automation were realised moving to omnichannel maturity.
RESULTS
Reduction of operational cost in the business of 30%
Machine learning and insights helped inform Digital Marketing strategies and suppress advertising to allow for a $1.2m efficiency in Adspend
Successful onboarding of Marketing Cloud platform
Integrated SEO/SEM campaign
International Industrial Hire Company
Industrial hire company were keen to improve their online presence across Australia and through different channels within the online space. Aim was to grow online visibility through a combined SEO and SEM strategy.
Client required restructure of existing campaigns from Category to a more detailed level.
Use of automation and machine learning for keyword identification, bid optimisation and ad copy testing to better optimise performance and use time for more valuable creative and strategic work
RESULTS
Increase of search traffic by 70%
Online Revenue increased by 92% YOY
ROAS increased 30% to 2.8
Store visits measured doubled
Integrated SEO and Content strategy
National online retailer of swimming pools
Online retail company were keen to improve their online experience and become an authority and become a source of truth for online users by helping them with their queries, providing tips and ideas.
Strong SEO and content strategy was implemented to enhance onsite user experience and improve visibility in search engines.
RESULTS
Total traffic increase to the blog of +144% (YoY)
Organic blog traffic increased +504% (YoY)
An increase of +146% new users (YoY)
Increased engagement with visitors with pages per session +66% (YoY)
Enterprise Ecommerce strategy
International online apparel retailer
Client required a migration to Magento V2 for all websites in the group.
Experience needed to be Omni-channel and accommodate international users with a uniformed user experience across all the websites.
Websites to be constructed with solid SEO to enhance search engine listings and organic results.
RESULTS
Personalisation of content, promotions and catalog
Advanced merchandising (complete the look and rule based relations)
Mobile first approach
Multi-channel gift card implementation
SEO integration at build to allow for better crawlability and search engine results
CRO experimentation & Ecommerce strategy
National automotive repair company
The particular challenge was removing pain points and guiding the consumers during the checkout process to increase conversion rate.
Analytics data showed that consumers were confused on the checkout and were not sure of the next step.
Security seal were invisible and missing payment options causing a lack of trust for the user.
The experiment:
● Step process with incentive to continue to checkout.
● Added daily update security seal and payment options
RESULTS
1.7% improvement on the Checkout Cart.
44 added transactions at $575 AOV.
Added revenue of $25,300 in one month within 1 single test.
ROI +406%
Enterprise Ecommerce strategy
National tyre company
Migration of websites to Magento V2 with applied SEO, UX, design, development and analytical expertise.
The website was to be fully responsive, with seamless UX and ease of use was to be paramount, all more uniformly integrated to allow the client to measure and improve the customer experience over time.
The site will be fully e-commerce enabled and able to accept online payments for buying and booking fittings for Tyres, Wheels or Batteries ensuring the online Tyre purchasing experience is optimised for access, speed and clarity
RESULTS
Successful website migration Magento V2
Integration with fulfilment systems and POS systems as well as SalesForce Marketing Cloud for improved marketing automation
Conversion rate improved due to seamless UX
Improved search engine visibility from SEO activity
Wanderlustvibetribe
Ecommerce website created using Shopify for discounted bohemian fashion
Digital marketing across Google Shopping, Adwords, Facebook and Instagram
Optimisation of content and addition of blog to assist with SEO and organic rankings
Email marketing used to promote to customer database and produce monthly newsletters
champagneandcandles
Ecommerce website created for luxury homemade scented candles
Digital marketing across Google Shopping, Adwords, Facebook and Instagram
Optimisation of content and addition of blog to assist with SEO and organic rankings
agent digital
Personal portfolio and online resume website to bolster personal brand
Addition of blog to assist with SEO and organic rankings
Creation of Facebook and Instagram page to manage online brand and syndicated content organically